Living
somewhere you didn’t grow up, or even just visiting for that matter, you often notice little cultural
differences: the way that people greet each other or speak on the phone, what
you have to do to get a drink in a bar (in Spain this generally means yelling
your order at the barman without waiting for eye contact – you’ll go thirsty
otherwise) or even the hour to go out for a meal.
Conguitos
are a chocolate-coated
peanut sweet that have been part of Spain’s confectionary culture since the
1960s.
If you hail
from a land with anglosaxjón (Anglo-Saxon) roots and you’re of my generation (let’s just say
that I remember the late 1970s quite well) you probably don’t need an explanation
as to why I was a bit gob-smacked when I first laid eyes on a packet of conguitos.
For those
of you who do need an explanation, a little of their history might help. Conguito bascally means “little
Congolese” and they appeared on the market in Spain right around the time that
The Congo got it’s independence from Belgium.
Need more?
Well just remember that they’re little chocolate-coated sweets and their mascot
has fat red lips, big white eyes and shiny dark skin… Bingo?
Can you
imagine seeing a kids’ treat with branding like that on the shelves in
Australia, the UK or the US? I can’t. They would have surely gone the way of
Golliwogs and Black & White Mistrals long ago.
The
interesting thing is that I don’t find Spain an overtly racist country –
well perhaps with one big exception: the gitanos (Roma Gypsies) who are not treated well
at all, like in much of Europe.
But in
general there seems very little fear of other peoples here. As in Australia or the UK, there is a
constant flow of illegal immigrants and asylum seekers to Spanish shores. Here
they come up from Africa. And despite the government’s best efforts to paint it
as an invasion scenario, most Spaniards seem to just see it as a very sad
situation, in stark contrast, I’m ashamed to say, to what seems to be the
average Australian’s take on the asylum-seeker issue there.
In fact,
here in Spain they are not called “illegal immigrants” or “boat people” or “asylum-seekers”,
they are simply inmigrantes (immigrants)
or inmigrantes en situación irregular (immigrants
in an irregular situation) or simply sin
papeles (people without papers).
So having said all
that, could it be that we anglosaxjónes are simply overly PC? Well,
yes we can be at times, but come on; how can anything that reduces a whole
people down to a caricature be anything but racist?
Of course it’s racist.
And for me, this is the racism inherent in conguitos. It's racism that people
don’t think is racist because it’s not really meant to do harm. Like Golliwogs
and Black & White Minstrels. And like those terrible scenes repeated over again in Spanish football matches when fans make monkey noises every time a black
player from the opposing team touches the ball. To many Spaniards, this is just
gamesmanship; friendly teasing of the opposition.
To be fair,
the “possibly” racist nature of the conguitos
has been discussed here and the mascot was changed a few
years ago to resemble more of a cartoon version of the sweet itself than a caricature of a Congolese (although, if you take a look at the old ad below, I'm not sure I see a huge amount of difference).
Now if I’m
honest, I can’t remember if the first time I noticed conguitos was before or after the packaging change, so I can’t say
whether my attitude to the new conguitos brand
is coloured by the old, but I’m afraid my anglosaxjón
sensibilities just won’t let me get passed those big red lips, big white
eyes and shiny dark skin.
Some versions of the conguitos mascots (the World Cup even gets a look in) |
Sorry Conguitos, you might be a tasty treat, but you still leave this extranjero’s jaw on the floor (and not from chewing).